PRIVACY POLICY

1. Information We Collect

We may collect personal information that you provide directly to us, including:

• First and last name

• Email address

• Telephone number

• Company or business name, where applicable

• City, state, country, or other location information you choose to provide

• Information about the STX products or vehicles you are interested in

• Vehicle preferences, requirements, or specifications

• Information submitted through contact, inquiry, quote, brochure download, or similar forms

• Communications you send to our sales, marketing, or customer service teams

• Marketing and communication preferences

• Any other information you voluntarily provide to us

 

When you use our website, we and our service providers may also automatically collect certain information, including:

• IP address

• Browser and device type

• Operating system

• Approximate location derived from your IP address

• Pages viewed and website interactions

• Referring website or source

• Date and time of visits

• Cookie identifiers and similar online identifiers

• Information about how you interact with our website and advertising

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2. How We Use Your Information

We may use personal information to:

• Respond to questions, inquiries, or requests

• Follow up when you request information about an STX vehicle, product, or service

• Provide requested brochures, specifications, pricing information, or other materials

• Help identify vehicles or configurations that may suit your requirements

• Communicate with you throughout the sales and customer relationship

• Provide customer service and after-sales support

• Manage leads and customer relationships

• Process and manage communication preferences

• Operate, maintain, analyze, and improve our website

• Understand how visitors find and use our website

• Measure the effectiveness of our advertising and marketing activities

• Detect and prevent fraud, abuse, or security incidents

• Comply with applicable legal and regulatory requirements

• Protect our rights, property, customers, and business

 

Where permitted by applicable law and consistent with your communication preferences, we may also use your information to tell you about STX products, available vehicles, services, events, company news, and other information that may be relevant to you.

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3. Inquiries and Sales Communications

When you submit a contact form, request information, request a quote, inquire about a vehicle, or otherwise ask STX USA to contact you, we use the information you provide to respond to and follow up on that request.

Our sales team may contact you by email or telephone regarding the vehicle, product, or service in which you expressed interest.

These communications are intended to address and follow up on your inquiry and are separate from an ongoing subscription to general STX USA marketing emails.

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4. Marketing Communications

Where permitted by applicable law, STX USA may send communications regarding our products, vehicles, available inventory, services, events, company news, and other relevant updates.

Where we offer the ability to subscribe to ongoing email marketing, you may be asked to indicate your preference through a subscription field, checkbox, or similar mechanism.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email or by contacting us at info@stephex.com.

Unsubscribing from promotional communications does not necessarily prevent us from contacting you about an active inquiry, transaction, vehicle order, customer service matter, or other non-promotional business relationship.

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5. Brochure Downloads

When you provide information to download or request an STX brochure, we use that information to provide the requested material and understand which STX products are of interest to prospective customers.

If you separately choose to receive STX USA marketing communications, we may also use your information to send product updates, available vehicle information, events, company news, and other promotional communications.

Downloading a brochure does not, by itself, require you to subscribe to ongoing promotional emails.

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6. Cookies and Similar Technologies

Our website is hosted and operated using Wix and may use cookies, pixels, tags, and similar technologies provided by Wix and other service providers.

These technologies help us:

• Operate and secure our website

• Remember website preferences

• Understand how visitors interact with the website

• Measure website traffic and performance

• Understand how visitors reached our website

• Measure marketing and advertising performance

• Deliver or measure relevant advertising, where applicable

 

Some technologies are necessary for the website to operate. Others may be used for analytics, functionality, or advertising.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and similar technologies.

You may also be able to control cookies through your browser or device settings. Disabling certain technologies may affect website functionality.

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7. Google Services

We may use services provided by Google, such as Google Analytics, Google Ads, and related measurement or advertising technologies.

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These services may use cookies and similar technologies to collect information about how visitors use our website, how they arrived on our website, and how they interact with our advertising.

Depending on the services and settings used, information collected through Google technologies may be used for analytics, advertising measurement, audience creation, or to help deliver relevant advertising.

Google processes information according to its own privacy practices.

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8. Meta Technologies

We may use advertising and measurement technologies provided by Meta Platforms, including technologies associated with Facebook and Instagram, such as the Meta Pixel.

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These technologies may help us understand actions taken on our website after someone views or interacts with an advertisement, measure campaign performance, create advertising audiences, and deliver advertising that may be more relevant to prospective customers.

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Depending on the applicable settings and technologies, Meta may receive information about your device, browser, website activity, and certain interactions with our website.

Meta processes information according to its own privacy practices.

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9. Email Communications and Mailchimp

STX USA may use Mailchimp to manage email subscriptions and distribute marketing communications.

When you subscribe to STX USA marketing emails, information such as your name, email address, communication preferences, and engagement with our emails may be processed through Mailchimp on our behalf.

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Marketing emails sent through Mailchimp provide an option to unsubscribe.

We may retain limited information about an unsubscribe request as necessary to ensure that your communication preference continues to be respected.

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10. Website Hosting and Wix

Our website is hosted through Wix.

Wix may process certain information necessary to host, secure, maintain, and operate the website and its functionality, including information submitted through website forms and certain technical information generated when visitors use the website.

Wix processes such information in accordance with its applicable terms and privacy practices.

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11. How We Share Information

We do not sell personal information for money.

We may disclose personal information to service providers and business partners where reasonably necessary to operate STX USA and provide our services, including:

• Wix and website technology providers

• Mailchimp and communication providers

• Google

• Meta Platforms

• Analytics and advertising providers

• Customer relationship management providers

• IT and security providers

• Professional advisers

• Dealers, service providers, financing partners, or other partners where necessary to respond to a request or provide a requested service

• Government authorities or other parties where disclosure is required by law

 

Certain privacy laws may define “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary exchange of information for money. Depending on the technologies we use and the law applicable to you, certain advertising or analytics activities may fall within those definitions.

Where required, we will provide applicable notices and methods to exercise relevant privacy choices.

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12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain customer and business relationships, comply with legal requirements, resolve disputes, and enforce agreements.

Retention periods may differ depending on the nature of the information and our relationship with you.

We may retain limited information relating to communication preferences, including unsubscribe requests, where necessary to continue honoring those preferences.

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13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, electronic communication, or information system can be guaranteed to be completely secure.

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14. Your Privacy Rights and Choices

Depending on the state in which you reside and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to certain personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of certain personal information

• Obtain information about how personal information is collected, used, or disclosed

• Opt out of certain uses of personal information for targeted advertising

• Opt out of certain forms of sale or sharing where applicable

• Change your marketing communication preferences

• Appeal certain decisions regarding a privacy request where applicable

• Exercise applicable privacy rights without unlawful discrimination

 

These rights are subject to the scope, exceptions, and eligibility requirements of applicable law.

To submit a privacy request, please contact info@stephex.com.

We may need to verify your identity before processing certain requests.

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15. Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.

If we become aware that we have collected such information in a manner prohibited by applicable law, we will take appropriate steps to delete it.

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16. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

STX USA is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

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17. International Data Processing

STX USA operates as part of an international business environment, and some of our affiliated companies, service providers, systems, or business partners may be located outside the United States.

As a result, personal information may be processed or stored in jurisdictions other than the state or country in which it was originally collected.

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Where required by applicable law, we take appropriate measures regarding international processing and transfers of personal information.

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18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, business practices, technologies, or applicable laws.

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When changes are made, we will update the “Last updated” date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

Changes to this Privacy Policy apply prospectively and do not retroactively create consent or authorization where such consent or authorization is required by law.

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19. Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or would like to change your communication preferences, please contact:

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STX USA LLC
Wellington, Florida
United States

Email: info@stephex.com